GlobalBlock
At GlobalBlock, my role was diverse and hands-on, where I led the UX/UI design for the GB10 app, creating user-friendly and engaging interfaces. I managed social media efforts, crafted effective email marketing campaigns, and executed digital campaigns to boost brand visibility. Additionally, I was responsible for building new website pages, designing motion graphics, and creating print ads, as well as covers for articles, ensuring a consistent and compelling visual identity across all platforms and media.
UX/UI Design
Successfully led the redesign of the GlobalBlock trading platform, enhancing user navigation and experience, and significantly boosting user engagement and conversion rates. By developing user-friendly interfaces and responsive designs, reducing user drop-off rates, and optimizing experiences across devices, leading to increased mobile usage and higher customer satisfaction scores.
Motion Design
I created dynamic motion graphic designs for social media and our website, enhancing visual appeal and engagement. These designs effectively captured attention and communicated key messages in a compelling and memorable way.
Website
Developed several key pages for the GlobalBlock website, following brand guidelines and applying modern web design principles to improve user experience. The responsive layouts enhanced usability across all devices, resulting in increased page views and a reduction in bounce rates. These updates contributed to higher engagement and customer satisfaction, with noticeable improvements in both desktop and mobile usage.
Email Marketing
At GlobalBlock, I developed and managed social media strategies that boosted brand awareness and engagement. By creating targeted content, engaging with our audience, and leveraging data-driven insights, I ensured our social media presence effectively communicated GlobalBlock’s values, promoted the GB10 app, and connected with our community across various platforms.
Social Media
At GlobalBlock, I developed and managed social media strategies that boosted brand awareness and engagement. By creating targeted content, engaging with our audience, and leveraging data-driven insights, I ensured our social media presence effectively communicated GlobalBlock’s values, promoted the GB10 app, and connected with our community across various platforms.